Amazonia Specialties

Amazonia supplies sustainably-sourced superfood products, best known for its nutrient-rich Acai berry range. The business has seen phenomenal growth in a short timeframe, demonstrating just how well they have been able to build their brand and target a niche market.

 

Requirements:

Amazonia products are supplied to leading health food stores, independent supermarkets, vitamin shops and cafes all over Australia. To promote the Acai range, Amazonia commissioned Star Outdoor to produce bright purple Acai branded feather banners for each supplier reselling their products.

 

Solution:

Star Outdoor provides Feather Banners at every location selling Amazonia products. With strong branding reflected in its vivid purple colour, the feather banner acts as an easy indicator for passing traffic and has inevitably contributed to the company’s exponential brand recognition and growth over the past few years.

Amazonia is now among the most recognisable brands on the Australian health food scene, selling more than 40 tonnes of frozen Acai product under its signature purple flag each month. Whilst Feather Banners are their “flagship” outdoor branding solution; other products such as A-Frames, Wall Banners & Café Umbrellas also promote the brand with consistency which has provided a solid foundation to introduce a number of other superfood products to the range with great success.

 

Results: 

“Star outdoor provided high quality flags that has been a key part of our national marketing strategy for our superfood smoothie range. We often get comments like “your product is everywhere” which is a reflection of the prominence of our flags and its strong colour which draws awareness to our brand and our partner cafes.”

Chris Norden – Managing Director

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