McDonald’s Community Marketing

Often companies are looking to improve their brand perception. Understanding how your market sees you and working to develop this image is likely to shape buying attitudes.

Our relationship with McDonald’s has spanned over six years. We have proudly supported McDonald’s in boosting their community profile with over $450,000 in projects. Here, Queensland Marketing Executive touches on one recent project.

Requirement:

In March 2012, McDonald’s needed to issue over $20,000 worth of branded marquees to our grass-root Sponsorships in Brisbane – The Junior AFL & Junior Rugby League Clubs.

Solution:

Star Outdoor were able to fulfil our order and turnaround a week ahead of schedule. Star also managed and handled all logistics associated. In most cases the Clubs would contact Star direct and arrange their own logistics solutions. It was great that I could rely on their resources to manage this.

Results:

With Star Outdoor’s involvement, I had total faith and peace of mind knowing that all Clubs would receive their goods before the first game of the season. To date, all product-quality feedback from the Clubs we sponsor has been positive.

Andrew Southey – Marketing Consultant QLD/NT McDonald’s Australia Limited.

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