The Star team have been part of major preparations to dress up the largest sporting event staged in Australia this decade, the 2018 Commonwealth Games, now in action on the iconic Gold Coast.
Star Outdoor’s long-term relationship with the City of Gold Coast led to a cascade of high profile projects aimed to create a visually spectacular venue, showing it’s wears as a major international sporting venue and travel destination now, and into the future.
The team initially tendered to supply over 3000m of a specific watermelon branded Australia’s Gold Coast Fence Mesh, aimed to conceal building sites and non-presentable areas around the coast while maximising branding opportunities.
From here, project work became a plenty from various business partners working closely with the City of Gold Coast to prepare for the Games.
Did you say Scrim?
5,188 meters of branded, high quality scrim (or polymesh fabric) has been unrolled along fences and construction sites around the coast, including:
City of Gold Coast – Watermelon Mesh
It’s hard to miss 3000 meters of the specific watermelon coloured fence mesh are the City of Gold Coast. Very careful production took place to ensure quality control of this product!
Gold Coast Airport, Lendlease & See Civil
When you step off your flight, the first visual feast you see is of the airport. We admit, it looks rather impressive with 1200 meters of mesh produced and installed by our team around the airport.
City of Gold Coast – Commonwealth House and Media/Business Centres
More than six high profile business sites and business hubs used for the Games have been specifically branded and dressed with high quality PVC and polymesh fabric scrim.
Special Project - City of Gold Coast
Lifeguard Towers wrapped in the honorary 2018 Commonwealth Games Lifeguard, Borobi.
30 Lifeguard Towers along the entire coast line are now wrapped in three panels of high quality PVC Mesh, showcasing the surf safety message.
Star adapted the installation of the mesh from sails tracks to lacing. The design adaption is to help withstand strong winds and impending cyclonic weather! So far, so good!
The Star team produced the product and managed the installation of the project alongside the Commonwealth Games Unit and City of Gold Coast Lifeguards.
Special Project – Public Safety
Public safety is of the number one priority for organisers of the Games with various strategies put in place to protect the public in the case of a threat.
Star Outdoor has helped to conceal the ‘more unsightly’ side of the event with branded covers for security blast bags and pedestrian protection blocks.
City of Gold Coast – 460 Crowd Control Barriers
Fences to line courses along roads are looking ‘Australia’s Gold Coast Watermelon’ with Star Outdoor’s CCB covers.
Shade provided at transport hubs
Gold Coast bus services will increase from 49,000 a day to 141,000 a day during the games and an extra 4000 bus services a day will be provided on 12 key Gold Coast bus routes.
Working the BMD Urban who is a proud sponsor of the Games, Star Outdoor provided commercially competitive and high-quality marquees to shade visitors as they travel between venues at various transport hubs.