Branding at modern-day outdoor events has become an imperative way for organisations to reconnect with their communities. From school sports days to the engagement of emergency services with the general public, and government agencies hosting outreach programs, these events provide unequalled opportunities for promoting visibility and interaction. Outdoor branding does have one very important often-overlooked component, though: sun protection.
Long exposure to the sun during an outdoor event may be harmful to personnel, attendees, and volunteers alike. This can increase the risk of skin damage and illnesses related to excessive UV exposure. Ensuring the protection of personnel should be foremost on any organisation's list of responsibilities, and having the venue outdoors with marquees and sunproof umbrellas is an intelligent and optimal choice. Star Outdoor's marquees and umbrellas provide the dual purpose of being a branding tool with critical sun protection, blocking up to 99% of UV rays - offically rated by ARPANSA.
Here is why sun safety is paramount among schools, emergency services, and government agencies, and how Star Outdoor can help them provide a safer outdoor environment while promoting their brand.
The Importance Of Sun Protection In Outdoor Events
Ultraviolet radiation is most commonly a cause of sunburn and skin cancer and excessive heat can cause serious illnesses like heat exhaustion. However, because UV exposure occurs over a long duration while in the field, the risks remain associated, yet underestimated.
Sun-protective structures such as UVE safe marquees and umbrellas that Star Outdoor supplies make sure you consider your health and comfort in one stroke. The products offer great shade, are highly visible, and are branded to reinforce your organisation in its commitment to community wellbeing.
1. Schools
Many events are held outdoors within school premises, from sporting events to open days, involving large numbers of students, staff, and families. If proper shade is not provided, this exposes all children and adults to the risk of sunburn and other sun-related health problems.
Branded marquees and umbrellas used in schools for their events effectively provide a balanced approach between functionality and visibility. Star Outdoor shade solutions boast an excellent rating of UVE 99% effective, ensuring protection that students and their families can well rely on against the harmful effects of the sun. Schools can showcase their logos and colours on these structures while demonstrating proactive actions for student safety and health.
2. Emergency Services
Events where the public goes outdoors to engage in, for example, safety demonstrations or community outreach programs, are extremely common for fire departments, police forces, and paramedics. While such events may be very valuable to the public for educational reasons, the highest priority given should be towards safety - both for the staff members and the attendees.
The utilisation of umbrellas and marquees that have a UVE 99% effective rating can help emergency services create shaded, sun-safe areas for their teams and the public. Branded structures will also create a professional, visible statement regarding community protection by the organisation. With Star Outdoor products, emergency services will be able to maintain this image while ensuring sun safety remains at the forefront.
3. Government Agencies
Government agencies are supposed to set an example as far as public safety and health are concerned. Events such as markets, community outreach, and election campaigns are usually large aspects of their community interaction. Long exposure to the sun during these events may create health risks among staff and visitors.
Investment in UVE 99% effective rated sun-safe marquees and umbrellas reinforces visible demonstration by government agencies of their commitment to public health. These structures provide highly needed shade and will serve as very effective tools for branding, gelling with the professionalism of the organisation. Custom sun-protective solutions from Star Outdoor have the potential to help foster a sense of trust between government agencies and the community they serve, serving both protective and promotional purposes.
Star Outdoor: Combining Branding and Sun Safety
Star Outdoor supplies high-quality UV marquees and umbrellas with a UVE 99% effective rating, hence helping any brand conduct a successful event outdoors. These will be able to block up to 99% of harmful UV rays and reduce the risk of skin damage, hence enabling one to be out for a longer time in comfort. The personalisation of design allows organisations to reinforce their branding while protecting the health of the community.
Be it a school sports day, public safety demonstration, or community outreach event, Star Outdoors’s UVE 99% effective solutions provide reliable sun protection while boosting your organisation's visibility. In integrating functionality with design in their shade products, the door is opened to delivering a powerful message regarding your brand's values and priorities.
When you prioritise sun safety, you not only protect the community but also reinforce your brand’s commitment to health and well-being. Make the smart choice by combining effective branding with sun protection—and let your audience know that their safety is always a priority.
