Case Studies

We’ve worked with a wide range of customers from large multinational corporations to small schools – and everything in between – to provide exceptional quality sun protection and outdoor promotional products that really last the distance. At Star Outdoor, our mission is to make it EASY for our customers! Browse our case studies and feel free to get some expert advice from any member of our friendly team to find out what we can do for you.


Allphones

Allphones were already supporters of NSW Surf Life Saving when preparations were being made for the 2011 NSWSLS State Titles. With many thousands of people (competitors, supporters and visitors) attending the Titles event, it was an ideal opportunity for Allphones to “talk” to their target market. As you can see the Allphones branded marquee stood out in the crowd and gave them a highly visible presence at the event. Another benefit of a Branded Star Outdoor marquee is that it is endorsed by the Council and you can be assured that you will be getting UPF 50+ protection at your outdoor event.


NRMA Sponsorship

As a major supporter of the Salvation Army Emergency Services (SAES), NRMA donated 22 co-branded marquees and walls to promote their association in event marketing campaigns. The result was a win win, with SAES receiving practical, portable marquees that allow them to create a portable instant on-site command and service delivery centre for their vital emergency services program. NRMA received not only a great branding opportunity, they also have created a positive caring image in the community especially at their time of need. It was a great sponsorship choice too! Emergency Services and Insurance. Do you have a favourite cause, charity, sporting or community club that could benefit from a sun protection marquee?


Westpac

Westpac understands that creating consistent, highly visible branding is at the core of any marketing strategy. With numerous community, cultural and sporting events, conferences, and customer get togethers Westpac saw that the modular outdoor branding provided by Star Outdoor products made not only marketing but commercial sense. The full Westpac branded event stall features a 3×3 marquee with branded walls, banners and a branded table cover. In all 9 Westpac Logos where exposed per set. Either use them all together or individually depending on the event size.


Cricket Australia

Slide_CricketAustralia

Requirement:

Following successful supply arrangements with Star Outdoor in 2010 & 2011 for the Milo in2Cricket Cup, we called upon

Star Outdoor again to assist with the re-brand to Milo’s T20 Blast School Cup. For this program, Cricket Australia and Milo teamed up to give girls and boys a chance to take part in fast, fun and active play to further develop their cricket skills, social skills, physical fitness and sportsmanship.

 

Solution:

A total of 198 Feather Banners and 66 Rope Up Banners that emphasised fun, excitement & involvement.

Results:

The  goods  produced gave spirit to the program.  All items were designed and delivered on time and on budget, replicating the consistency we have grown to know Star Outdoor for. Star handled all the logistics and communications associated with each separate delivery.  We were once again delighted by the service, turn-around and quality of products.

I have expressed to Star Outdoor my willingness to recommend them to any organisation accommodating large scale events and programs.

David Gallichio – Operations Specialist
Cricket Australia


McDonald’s Community Marketing

Often companies are looking to improve their brand perception. Understanding how your market sees you and working to develop this image is likely to shape buying attitudes.

Our relationship with McDonald’s has spanned over six years. We have proudly supported McDonald’s in boosting their community profile with over $450,000 in projects. Here, Queensland Marketing Executive touches on one recent project.

Requirement:

In March 2012, McDonald’s needed to issue over $20,000 worth of branded marquees to our grass-root Sponsorships in Brisbane – The Junior AFL & Junior Rugby League Clubs.

Solution:

Star Outdoor were able to fulfil our order and turnaround a week ahead of schedule. Star also managed and handled all logistics associated. In most cases the Clubs would contact Star direct and arrange their own logistics solutions. It was great that I could rely on their resources to manage this.

Results:

With Star Outdoor’s involvement, I had total faith and peace of mind knowing that all Clubs would receive their goods before the first game of the season. To date, all product-quality feedback from the Clubs we sponsor has been positive.

Andrew Southey – Marketing Consultant QLD/NT McDonald’s Australia Limited.


Surf Life Saving Australia

Marquees_CaseStudies_SLSA1

Requirements: 

As the official sun protection partner of Surf Life Saving Australia (SLSA), Woodside Energy are focused on ensuring that volunteer surf lifesavers are protected from the harsh Australian Sun when on patrol at the beach.  To help achieve this goal Woodside were determined to provide every SLS club with their own branded marquee – cue Star Outdoor.

Solution:

In total 311 marquees, all with specific club names, needed to be developed and shipped to individual addresses. With the great work Star Outdoor was already doing for the SLS Foundation, there really was no other choice.

Results:

For the season 2011/12 Star Outdoor created 100 marquees and distributed them to the clubs. Star Outdoor have once again excelled for the 2012/13 season, as we have 211 marquees on their way to clubs right now.

Star Outdoor have been amazing every step of this process.  The task was large as we needed to get approval from every state and territory before going ahead.  Star Outdoor have been patient, understanding and professional and we couldn’t have asked for anything more … and the marquees look fantastic sitting on our beaches.

Sophie Packer –National Partnerships Executive  SLSA


BHP Billiton & Martumili Artists

Branded Marquee with walls 3.0m x 6.0m

Requirement:

Martumili is the art enterprise of the Martu people whose communities span the remote east Pilbara region. Funded by their Principal Partners at BHP Billiton, and hosted by the Shire of Pilbara, Martumili were contracted for a 20 marquee project providing shade to school, community and sporting groups in Jigalong, Parnngurr, Punmu, Kunawarrtiji, Nullagine, Warralong and Newman.

Solution:

The Martumili artists created a series of paintings that Star Outdoor were able to reproduce onto the canopies of the marquees. One painting included a piece of works gifted to the Royal Collection when Martumili artists met her Royal Highness Queen Elizabeth II at the National Gallery of Victoria, October 26, 2011. All marquees were supplied as a kit providing everything the end user needed to safely set up, pack up and transport the unit with ease.

Result:

The project has created a series of unique marquees that are clearly branded with BHP’s message of support. The marquees not only looked amazing and were useful to the recipient, but provided an impressive platform used to bring international opportunity to the Martumili artists. Two of the marquees have been used to promote the Shire at their largest Festival in the region and many weekends you can see representatives of BHP Billiton manning one of these stands at a locally supported event.


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