If you’ve ever attended an outdoor event, festival, or market, you’ve probably noticed clusters of marquees across the venue. Some are branded, some are not, but all of them play an important role in shaping the event environment.
A marquee isn’t just a shelter. It’s a powerful tool that helps businesses stand out, protect their customers from the harsh Australian sun or unexpected rain, and create a professional event presence.
Whether you’re hosting a community event, attending a trade show, or running a brand activation, a well-designed marquee can transform how your business is seen and experienced.
Protection From the Elements
One of the most important benefits of a marquee is simple but essential: shelter.
Outdoor events often mean dealing with unpredictable weather conditions. A marquee provides reliable shade and protection from both sun and rain, creating a comfortable space where people can gather, browse products, or relax.
Star Outdoor marquees use high-quality canopy materials designed to block harmful UV rays. The fabrics provide up to 99% UV protection, helping protect staff, customers, and visitors from harsh sun exposure while keeping event spaces cooler and more comfortable.
When people feel comfortable, they stay longer. And when they stay longer, businesses have more opportunities to connect with them.
Built for Durability
Outdoor equipment needs to be tough enough to handle changing weather conditions, frequent use, and transportation between events. Star Outdoor marquees are designed with durability and performance in mind, ensuring they remain reliable across multiple events and environments.
We offer two marquee frame options to suit different needs.
Classic 32 Frame
The Classic 32 frame is our most popular option, known for its portability and ease of use.
Features include:
• Available in 1.8x1.8m, 3x3m, 3x4.5m, and 3x6m
• 32mm aluminium outer legs
• Lightweight design for easy transport and setup
• 3-year warranty on the Classic 32 marquee frame
• Ideal for schools, community events, markets, and trade shows
The Classic frame is perfect for businesses and organisations that need a reliable marquee that can be set up and packed down quickly.
Deluxe 40 Frame
For businesses that require extra strength and durability, the Deluxe 40 frame offers a heavy-duty solution.
Features include:
• Available in 3x3m, 3x6m, 4x4m, and 4x8m
• 40mm aluminium outer legs
• Reinforced truss brackets that are 30% heavier
• 5-year warranty on the Deluxe 40 marquee frame
• Ideal for Surf Life Saving clubs, hire companies, and trade professionals
The Deluxe frame is approximately 40% heavier than the Classic frame, making it stronger and better suited for demanding environments.
Creating a Professional Event Space
One of the biggest challenges for outdoor events is creating a space that feels organised, welcoming, and professional.
A marquee instantly provides structure and definition. Instead of a simple table set up in the open, a marquee creates a clear and dedicated space where your brand lives during the event.
With optional full walls and half walls, businesses can easily transform a marquee into a fully functional event booth.
This can include:
• A private consultation area
• A product display space
• A sheltered seating or rest area
• A branded promotional booth
A structured space not only improves the overall appearance of your setup but also makes it easier for customers to approach and interact with your business.
Branding That Gets Noticed
Events are often crowded environments where many businesses compete for attention. Strong branding can make all the difference.
Star Outdoor marquees can be customised with branding in several highly visible areas, including:
• The canopy peak
• The valances around the edges
• Full walls
• Half walls or banners
This allows businesses to display logos, colours, and messaging across multiple surfaces so their brand can be seen from every direction.
When people walk through a festival, market, or event space, the businesses with strong visual branding are often the ones that attract attention first.
A great example of this in action is the work Star Outdoor completed with Cricket Australia for their Summer of Cricket events across the country. These branded marquees featured sponsor logos and were used throughout fan zones and activation areas. They provided shade for families attending the games while also creating highly visible spaces for sponsor engagement.
Artwork and Production Timeframes
Designing your branded marquee is a simple and streamlined process.
At Star Outdoor, artwork setup is included in the price of your marquee, making it easy for businesses to create a professional branded design without additional design fees. Our team works with you to ensure your logo, colours, and branding are positioned correctly across the canopy and walls for maximum visibility.
Once artwork is finalised, production begins after artwork approval and payment are received.
The standard turnaround time is approximately 15–20 business days, allowing enough time for high-quality printing and manufacturing before delivery.
This ensures every marquee meets our quality standards while giving businesses confidence that their equipment will arrive ready for their next event.
Easy Setup and Pack Down
At events, time is often limited. Businesses need equipment that can be set up quickly and safely.
Star Outdoor marquees are designed with smart engineering features that make setup simple and efficient, including:
• Reinforced aluminium frames
• Scissor truss roof systems for added stability
• Telescopic legs with adjustable height settings
• Push-button locking mechanisms for safe setup and pack down
These features allow most marquees to be set up by just two people, saving time and reducing stress during busy event days.
The adjustable leg height also makes it easier to set up on uneven ground while keeping the structure stable and professional-looking.
Creating an Unforgettable Event Presence
At the end of the day, events are about connecting with people. A marquee helps create the kind of space where those connections happen.
It becomes the place where conversations start, products are explored, and brands are remembered.
By combining shelter, visibility, and strong branding opportunities, a marquee transforms a simple outdoor setup into a professional event experience.
For businesses looking to stand out at events, attract more visitors, and create a memorable presence, a branded marquee is one of the most effective tools available.
Customer Example
A great example of how marquees can support both comfort and sponsorship is the Walgett Jockey Club.
Since 2022, they have partnered with Star Outdoor to build a branded marquee solution for their annual community race day. With large crowds attending the event each year, the club needed a way to provide shade for visitors while also creating valuable advertising opportunities for local businesses.
Today, the Walgett Jockey Club owns 25 custom-branded marquees, which are set up across the racecourse each year. These marquees create shaded gathering spaces for event attendees while proudly showcasing the local sponsors that support the event.
The result is a race day environment that is comfortable, professional, and visually engaging for the entire community.
